Joy Toy (IT)

What Joy Toy (IT) makes

Joy Toy (IT) covers a wide range of product types. There are plushes, including Hello Kitty, Kuromi and capybara designs, plus embroidered cushions. On the practical side there are mugs, a whiskey set with glasses and a decanter, a beer stein, a cauldron egg cup and a cookie jar. The range also covers gel pens, light-up keychains, wall clocks and squishy mini figures.

The franchises in this collection

LEGO is the biggest line here, with stationery displays, keychains and a wall clock. Sanrio brings Hello Kitty and Friends plushes and blind box figures. Harry Potter fans will find kitchen and tableware with a birthday theme. Dungeons & Dragons is represented with a Red Dragon beer stein, a heat change mug and a whiskey set. LEGO Star Wars adds lightsaber gel pens and light-up keychains of Grogu and Chewbacca.

Officially licensed, made by the brand

Every product on this page is made by Joy Toy (IT) and carries an official license from its franchise. That means the characters, colors and designs match what the studios and brands approved. Nothing here is a lookalike.

Gift and display ideas

The plushes and cushions suit a bed, a couch or a fan shelf. Mugs, glasses and the whiskey set work as everyday items with a fandom twist, and they also make strong gifts. Keychains and gel pens are small collectible picks that fit a bag or a desk. If you collect across fandoms, browse our official merch or our gaming merch for more licensed items.